Undisclosed
Tech Client

Base Building Signage
Wayfinding Signage

Location
New York, New York

Designer
Entro
Creative Director: Michelle Parrish
Project Director: Jessica Schrader

Expansion Completion
2021

Campus Maintenance and Brand Implementation
2021–Present

This undisclosed tech client announced expansion plans to its workplace campus in 2021, during the height of the coronavirus.
Upon the expansion initiative, Entro was bought on to create a Wayfinding Master campus plan- including workplace strategies regarding color, flexible messaging, and user-orientation for all its workers, visitors and staff.

Due to this tech client’s ever-changing nature, the campus requires constant maintainence with updated base building & wayfinding signage and updated nomenclature.

Upon request from the client, along with the leadership of Michelle Parrish and Jessica Schrader, I spearheaded the miscellaneous signage updates and brand implementation across this tech campus.